May 30, 2016


Contact details

Mobile: +6 012 209 5598
Company: RifaieChuaSethi Sdn Bhd
Suite 813ª, Level 28,
The Gardens South Tower,
Mid Valley City,
59200 Kuala Lumpur.

Shukri Rifaie

Shukri has over 30 years experience in the Malaysian branding and advertising industry. A Mass Communication graduate; major in Advertising from ITM (UiTM). Started his career with J Walter Thompson and later moved to McCann-Erickson advertising where he built his career in over a period of 12 years there. He joined Bates at the end of 2001 as Director of Client service and was promoted to CEO just a year later.

His main contribution at Bates was to rebuild the agency post SARs, Iraq War crisis and the WPP UK takeover in 2003. As a result of the takeover, Bates had to re-align and surrender half of its international portfolio to its sister agencies. Within three years of his leadership there, Bates has won a list of new businesses that include, Levi Strauss Malaysia, Dockers Khakis, F&N Sarsi, Parkson Corporation, Honda Malaysia, Sepang F1 Circuit, Ministry of Health’s “Tak Nak”, HIV & Aedes campaign, BenQ Marketing Services and Johor Trading (Secret Garden).

Over the course of his career, he has also worked on and been a part of the success of Malaysia’s most respected brands and corporations, including Malaysia Airlines, Tourism Malaysia, Coca-Cola, Nokia, 100PLUS, Shell, Nestle, Unilever, Mamee, Gillette, Opel and Hotlink from Maxis. In 2007, he joined Publicis Groupe Malaysia as a CEO and was responsible for its wholly owned subsidiaries like Adsell Advertising, Publicis Dialog (PR/Events/CRM & activation agency) & Publicis CGS (a specialized packaging design agency). Publicis key clients were Citibank, Hewlett Packard, L’Oreal – Garnier, Nestle, Cadbury, Sara Lee (Brylcreem), P&G (Oral B), MSIG, Western Union, Sime Darby Property and Ayamas.

Shukri currently runs his own consultancy partnership on strategic brand marketing with an aim to help local businesses compete with international brands from a position of strength.

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Contact details

Contact + 6016 7790 777
Office + 603 2298 7242
Company Rifaie, Chua & Sethi Sdn Bhd
Suite 813A, Level 28,
The Gardens South Tower,
Mid Valley City
59200 Kuala Lumpur

Asri Ahmad

 An Industrial Designer by qualification, Asri Ahmad started his career in 1982 in one of the first design consultancies in Malaysia Johan Design Associates, before being offered to be the Creative Director of Art & Magic, a design subsidiary of Bates Advertising in early 1991. His experience spanning more than 30 years of design practice, extends across the core disciplines of Branding and design namely, naming & identity, brand communication, packaging, interface design, environment & exhibition, event consultancy, creative content and activation.

Among the many Brands he has helped to develop are Malaysia Airlines Brand Identity program, Petronas Brand Identity program and selected Identity programs for Putrajaya Holdings, Telekom Malaysia, Celcom, ASTRO, DIGI, TDC, Petronas, HSBC, EON, KL Sentral, Dutch Lady, 100 Plus, Levi's, Nokia, Sheraton Hotels, KFC, Pizza Hut, Mamee Double Decker, Lam Soon, Giant Hypermarkets and Maju Holdings, Sapura and KSN.

Asri is also the founding member of wREGA (Graphic Design Association of Malaysia) and was a regular Curriculum syllabus reviewer CSR for Multimedia University in Cyberjaya. Appointed as an Industry Advisor for University Sains Malaysia in Penang and Taylors University Lakeside Campus in Subang Jaya Selangor and this year was appointed as an Industry Advisor for Sunway University. He is also a regular guest lecturer for Post Graduate students at Universiti Teknologi Mara, Jalan Othman.

Asri is the former founding director of Fif Designs, Ridaa Associates and Muliaevents and currently the creative consultant and director of Rifaie Chua & Sethi Sdn Bhd, a strategic brand consultancy.

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Azizul Abdul Latif

Social entrepreneur and indie-preneur activist turn into entrepreneur development and community marketer, Azizul Abdul Latif is also a familiar face in the Malaysia independent creative scene as the founder of previous venture such as the Pop Malaya clothing line (2006). He also founded Urban Village (2011), a co-working space in Bangsar for artists, designers and musicians, way before the word “co-working” become mainstream. Now at 43, Azizul is currently employed with Development Financial Institution and trusted to support SMEs and also play an active role independently with local creative community advocate called Rekanegara