Academic Series - Universiti Sains Islam Malaysia
On the 22nd June 2016, rekanegara Academic series concluded their roadshow at Universiti Sains Islam Malaysia. Bandar Baru Nilai, 71800 Nilai, Negeri Sembilan, Malaysia
The presentation entitled 'Brand Misconception' was attended by mostly academic personnel from the University's Strategic Communication Centre (StraComm). University Sains Islam Malaysia.
Part of the discussion was about Branding & Positioning on Higher Education: USIM Perspective.
USIM embraces a holistic approach towards the delivery of knowledge, which unites revelational sciences (Naqli knowledge) and the rational sciences (Aqli knowledge).
USIM thus offers a unique model to Islamic Higher Education setting it apart from other Islamic universities worldwide. The integration of religious sciences together with the social and physical sciences in all its programmes provides a comprehensive understanding of current global problems and offers a fresh alternative in solving them.
A very differentiated Brand proposition which has the potential to be successful when managed and communicated well of its Brand values.
Thank you Wahida Hj Abas, Graphic Designer (StraCom) USIM for inviting us over to your university and we hope it has been fruitfully beneficial to everyone.
That wraps up rekanegara Academic series for the month of Ramadhan and rekanegara will continue to organise more exciting sessions in the weeks to come, God willing.